I began my design career working for a science magazine in Bristol. There I created editorial layouts and illustrations for cutting-edge academic research. I worked on healthcare, environment and social science editions, covering a whole heap of interesting topics from self-healing paint, to gene editing. I learnt to code in this role and helped publish our content digitally.

I then moved to a digital publisher where I designed banner ads and content marketing for professional services brands like 9Spokes, Investec, and Sage. I also worked across the company's digital marketing agency designing websites for small accountancy firms.

I moved to London to study for Master’s in Innovation Management. This course taught me to operate both creatively and strategically as an innovation manager within complex environments and contexts.

I began building a freelance design practice while working towards my master’s degree.

After finishing my master's course I continued to take on freelance clients. One such client was The Developer Society, a digital co-op working with not-for-profits. While contracting with them I worked on web projects for Beat Eating Disorders, Business & Human Rights Resource Centre, Global Optimism, Samaritans, and others.

Other great organisations I worked with at this time include non-profits Soil Association and United Purpose, meanwhile space company MakeShift, and Nomensa, a strategic UX agency.

One of my freelance clients offered me an in-house role as an Innovation Consultant. In that role I worked with large organisations – Elavon, Heineken, InComm Payments, Schroders, and others– to explore new market opportunities, validate product ideas, and refine existing propositions.

In this role I gained an Advanced Certificate in Market and Social Research from the Market Research Society (MRS).

In 2025 I returned to freelance work.

In April, I began volunteering with East London Waterworks Park, a volunteer-led community rewilding group. I now lead ELWP’s service design team, where we’re using service design tools and methodology to improve the volunteer experience.

In September, I started working as a Creative Consultant for a mass participation events agency, where I’m working with charity clients on innovation/new product development projects.